Your next patient enquired at 9pm.
You replied Monday morning.
McNulty Automation builds the AI-powered operations layer above your booking system — capturing enquiries, booking patients, cutting no-shows, and winning lapsed patients back, automatically across the whole patient journey.
The cost of inaction
Three quiet leaks in every clinic
The speed-to-lead window
Reply within minutes and you're far more likely to win the booking than a clinic that gets back the next morning. Most enquiries land after hours.
No-shows & late cancellations
Every missed appointment is a slot you can't sell twice. Reminders and a quick rebound when someone drops out keep the diary full.
Patients who quietly lapse
Once a treatment cycle ends, most patients won't rebook on their own. Without a timely nudge, they simply drift away.
What we automate
The whole patient journey. One integrated stack.
A modular library, powered by AI that's grounded in your clinic's own knowledge — with safety rails and human handover built in. It connects to your existing booking system, runs on EU-hosted infrastructure, and grows with you.
Capture & Respond
An AI receptionist reads every enquiry — from your website form & chat, WhatsApp, Instagram, Messenger and email — and replies from your clinic's own knowledge in seconds, 24/7.
- Instant AI replies, grounded in your clinic's knowledge
- Qualifies & routes every enquiry to the right next step
- Sensitive cases handed to a human automatically
Book & Remind
Bookings sync from your calendar the moment they're made — confirmed, logged, and armed with reminders. New patients get a warm welcome before they arrive.
- Confirmation the instant a slot is taken
- Reminders at 24 hours and 2 hours
- New-patient onboarding & prep
Recover & Retain
No-shows trigger a rebook sequence, then a personal handover if they go quiet. Un-booked leads are nurtured, and lapsed patients invited back at the right time.
- Two-touch no-show recovery, then handed to you
- Nurture that stops the moment they book
- Recall, reactivation & membership
Reviews & Referrals
After treatment, patients are checked in on, asked for a review at the right moment, and invited to refer a friend. Concerns route to a person — never an auto-reply.
- Aftercare with complaint safeguards
- Compliant review requests
- Referral asks with tracking codes
The modules above are the core library — not a fixed menu. If there's a repetitive job or a revenue leak unique to your clinic, we build a bespoke automation for it.
End to end
From first message to next visit
Every stage is handled, logged, and handed to your team only when a human is genuinely needed.
How it works
Live in 10 working days
Discovery call
30 minutes. We identify which revenue leak is costing you most and agree the first workflow to fix it.
Build & integrate
We connect to your booking system, calendar, and messaging channels. Tested and signed off by you before going live.
Managed & monitored
Hosted on EU infrastructure. We monitor, maintain, and iterate as your clinic grows. No technical knowledge needed.
GDPR-clean from day one
Your patient database and the automations that run it are hosted on EU infrastructure in Germany, and every third-party service is bound by a GDPR-compliant data processing agreement. A full DPA is provided before any work begins.
Who builds this
The person who builds it is the person you talk to
I'm Matthew McNulty — an AI and data engineer, and the founder of McNulty Automation. I design and build every clinic's automation myself: no account managers, no offshore team, no templates dropped on your practice.
Because I come from AI and data engineering, these systems are built to hold up — structured patient data, safety checks on every AI-generated reply, and a clean handover to your team the moment a human is genuinely needed. You own what I build, it runs on EU infrastructure, and you deal directly with me.
- Bespoke, never templated
- You own your automations
- Safety rails + human handover
- One engineer, directly accountable
Get in touch
Book a discovery call
30 minutes. No pitch deck. We map out which revenue leak is costing you most and agree a first workflow to fix it. Free. No commitment.
Book a discovery call